German pipemaker Schoeller Gruppe is re-entering the power plant business after a five-year hiatus and has led initial negotiations in China and South Korea, Kallanish hears.
The decision to resume supply of pipe to the power plant segment was supported by geopolitical developments, improvements in quality and process stability, and favourable conditions among material suppliers, says the producer of welded stainless pipe.
To actively engage with key markets, members of the sales team travelled to China and Korea to establish and strengthen business relationships, while gaining deeper insights into market trends and ongoing projects.
Over two weeks, meetings were arranged with leading companies in China in the energy and infrastructure sector, and in Korea with businesses specialising in power plant construction, offshore solutions, and heat exchangers. One meeting in China led to a concrete and promising inquiry, the company points out.
“The ‘Made in Germany’ label and the Schoeller brand hold a strong reputation in our target market,” says manager Bernd Jansen. “In cases where projects are internationally tendered, and Chinese suppliers are excluded from consideration, we have a level playing field, giving us a strong competitive advantage,” he notes.
Christian Koehl Germany
