Belgian steel distributor NV Rosseel, based in Tielt, has acquired the business of NV Aleja in Welle-Denderleeuw from Marc De Winter and his family, effective 1 October. Day-to-day operations will initially remain unchanged, with the existing team continuing at the same location.
The acquisition adds production capacity and technical expertise to Rosseel’s operations in Tielt and Ruddervoorde, where it has been active since 2021. Aleja specialises in steel beams and reinforcing steel, bringing capabilities that complement Rosseel’s existing activities.
“What makes Aleja interesting for us is that it is not simply more of the same,” said Johan Rosseel, Managing Director of Rosseel. “Aleja is strong in steel beams and reinforcing steel and brings production capabilities that we do not currently have in the same form.”
Rosseel highlighted the technical knowledge and experience of Aleja’s team as a key benefit of the acquisition. Aleja will, in turn, gain access to the stock and customised processing services available at Rosseel’s Tielt and Ruddervoorde sites.
Source: HLN
