European flags in front of the Berlaymont building, Brussels
European initiative · Brussels, 7 September 2026

European convoy for industrial competitiveness

On 7 September 2026, industry from across Europe brought trucks, banners and ten symbolic coffins to the European Commission's Berlaymont headquarters, and handed policymakers one message: keep manufacturing in Europe. The demand has not changed.

The context

Europe's industrial competitiveness is under increasing pressure

Manufacturers, steel distributors, service centres, traders, SMEs and workers across Europe face growing challenges that threaten investment, production, resilient supply chains and quality industrial jobs.

The European Convoy for Industrial Competitiveness brought together companies and organisations from across the industrial value chain to highlight the need for a policy framework that strengthens Europe's competitiveness, supports investment and safeguards industrial employment.

The convoy arrived in the European Quarter and representatives of European companies and associations carried ten symbolic coffins around the Berlaymont, representing the manufacturing capacity, jobs and industrial know-how that Europe risks losing if current trends continue.

07.09
Monday 7 September 2026, Brussels
68
Organisations behind the convoy
15
Trucks in the convoy, with over 200 delegates

EUROMETAL continues to invite companies, associations and all industrial stakeholders to add their name to this European initiative.

What happened

The day, and what it delivered

The convoy reached the Berlaymont

Trucks from across Europe took position in the European Quarter and sounded their horns together at midday, a wake-up call for Europe's manufacturing future.

Industry came in person

Companies, federations, workers and associations from across the value chain walked a silent procession around the Berlaymont carrying ten symbolic industrial coffins.

The message was delivered, and reported

The convoy's common demand was handed to a representative of the European Commission, and the day was reported in twenty-nine countries.

Alexander Julius, President of EUROMETAL
Alexander JuliusPresident of EUROMETAL
Statement from the President

We are not asking for subsidies or special treatment. We are asking for fair competition.

European manufacturers are investing to meet some of the world’s highest environmental and climate standards. At the same time, many imported manufactured products enter the European market without facing equivalent obligations. This creates an uneven playing field that puts European factories, investment and jobs at risk.

Our message is simple: if Europe wants to keep manufacturing, innovation and skilled jobs, it must ensure that the same principles apply across the entire manufacturing value chain. Keeping manufacturing in Europe is about preserving Europe’s prosperity, resilience and strategic autonomy.

Who stood behind it

The organisations that backed the convoy

Companies, federations and associations from across the European industrial value chain that put their name to the initiative. The list is still open.

Aciers Grosjean
Açomefer
AFAR — Andalusian Association of Refrigeration Manufacturers
AIMMAP
ArcelorMittal AMDS
ArcelorMittal Belgium Ghent
Assofermet
Bamesa SSC
BDGuss
Belmetal
Boecker Stahl-Service
BROCKHAUS
CIELFFA
Coilinter
Coinalde Polska
Coinalde Spain
Confindustria Brescia
Craemer
DM Stahl
EFF — European Foundry Federation
EGGA — European General Galvanizers Association
EOS — European Organisation of the Sawmill Industry
ESN
EUROALLIAGES
EUROFER
EUROFORGE AISBL
European Advanced Carbon and Graphite Materials Association
European Aluminium Association
European Staal Germany GmbH
Europickling
EUWA — Association of European Wheel Manufacturers
Ferona CZ
FFDM — Fédération Française de Distribution des Métaux
FVK — Fachvereinigung Kaltwalzwerke
Gebr. Waasner Elektrotechnische Fabrik GmbH
Hettich Management Service
Hydnum Steel
International Copper Association
ISTA — International Steel Trade Association
KB Schmiedetechnik GmbH
Knauf Interfer
Koninklijke Staalfederatie
Krogman Metals
Lagor
Layde Steel
Macrometal
Maxion Wheels
Metalogalva
Metatech Group
Niedax
Orange1
Ori Martin S.p.A.
Oxycentre
Polish Association of Fastener Manufacturers
Promet
PUDS
Roba Metals
San Polo Lamiere
Sangoi
Stemcor
Tata Steel
thyssenkrupp Steel Europe
tk accelis
Tirso Spain
Trancerie Emiliane
UAHE — Unión de Almacenistas de Hierros de España
Van Heyghen Belgium
Van Heyghen Poland
How the day ran

Monday 7 September 2026, Brussels

Trucks and demonstrators assembled for the European convoy in front of the Berlaymont, behind a banner reading Save the manufacturing in EU
Programme highlights
10:30
Participants gatherRobert Schuman Roundabout
11:00
Press conference and media interviewsRobert Schuman Roundabout
11:30
Silent procession carrying ten symbolic industrial coffins, the symbolic funeral of Europe’s manufacturing capacity, jobs and industrial know-howAround the Berlaymont
11:30
Convoy arrives in the European Quarter and the trucks take positionBoulevard Charlemagne
12:00
Every truck sounds its horn at once, a symbolic wake-up call for Europe’s manufacturing futureEuropean Quarter

The programme as it ran on the day.

European Commission — Berlaymont, Rue de la Loi 200, 1049 Brussels. Monday 7 September 2026, all day.

How it was reported

The convoy was covered in twenty-nine countries

Twenty-nine countries, twenty-one languages

The day was reported across Europe and beyond, from Belgium, Poland, Spain and Italy to Turkey, Ukraine, Taiwan and China.

Five news agencies

Belga, PAP, Anadolu Ajansi, AGI and EFE carried the story to their subscribers on the day.

The argument was answered

Within hours, state media outside Europe published rebuttals. The case made in Brussels was heard well beyond it.

Media access

Photographs and video from the convoy

Photographs and video from the European Convoy for Industrial Competitiveness are available in our media library. Journalists, members and partners may download and publish them for editorial use.

All photographs and video in the media library © IZICAST. Credit must be displayed with every use, in the caption or adjacent to the image, in the form: Photo: © IZICAST. For moving footage, use Video: © IZICAST.

The demand stands

The convoy is over. The case it made is not.

Steel-intensive imports still enter the European market without the trade, origin, carbon and regulatory obligations European manufacturers carry. Companies, federations and industrial stakeholders across the value chain can still add their name to the call.

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