Acciaierie d’Italia launches low-carbon steel brand

Italian steelmaker Acciaierie d’Italia (ADI), the joint venture between state company Invitalia and ArcelorMittal, has launched its own low-carbon steel brand called “Penisola Steel”. The steelmaker held last week a commercial roadshow called “Steel Commitment, Primary” in Taranto, attended by 500 companies, to get closer to its clients and gain market share.

The new brand defines the low-carbon steel produced at the Taranto steelworks thanks to the completion of the 2018-2023 environmental plan supported by the government and its private sector partner, Kallanish learns from ADI.

According to a study conducted by research institute SWG, 74% of companies interviewed in Italy believe that paying attention to sustainability is key, a higher figure than that of some other countries. 40% of consumers prefer sustainable steel products while 30% are ready to pay a premium for certified low-carbon products.

As for the next steps, “the main pillars are the environmental optimisation of the hot-end area, the electrification of the area itself – with the introduction of DRI technologies – and the development of a series of new energy plants, including a regasification and desalination plant, facilities for the synthesis of industrial gases, offshore wind farm and photovoltaic parks,” environmental director Alessandro Labile said during last week’s event.

He added that Taranto’s most important asset is the new research and development centre, which benefits from €12.5 million ($13.1m) investment with the support of 15 laboratories and 40 employees including researchers and technicians.

In collaboration with engineering and certification entity RINA, ADI has started a constant monitoring and certification platform for the capillary analysis of water, soil and other equipment.

Natalia Capra France