The processing companies of Saarstahl group located in Saarland state are to operate under new names tailored to its products, Kallanish learns from the German maker of special bar.
Drahtwerk St. Ingbert will operate as Saarstahl Precision Wire and Saar-Blankstahl will be known as Saarstahl Precision Bright Steel.
Additionally, Schweissdraht Luisenthal and Saar-Bandstahl will in future offer their products under the names Saarstahl Precision Welding and Saarstahl Precision Strip.
“We are using the names and the new corporate design now to also show the outside world what is inside our products,” says Daniël van der Hout, chief sales officer at Saarstahl.
He adds the new identify will help it to continue expanding its position in the international market.
In their new design, the processing companies are adopting the elements and colour scheme of Saarstahl as well as the shared slogan “We are Pure Steel+” as part of its decarbonisation efforts.
