EU mills gain processed coil share from distributors
European stockholding distributors and steel service centres have conceded some share of the coil market to mills and their direct supply to consumers. This applies to cold rolled and galvanized coil more than to plain hot rolled coil, Kallanish learns from statistics issued by distributors association EUROMETAL.
“Direct mill sales improve their channel position gradually the further wide strips are upgraded by cold rolling and coating,” the association writes in a recent research paper.
Of all HRC sales in the EU, the share of mill sales directly to customers in 2023 was 23%, while that of steel service centres was 40%. The statistics also consider “mill sales as pre-material” – such as for tubemakers – which took a 24% share. The remainder (13%) was sold by stockholding distributors – Multi-Product & Proximity Steel Distribution – which play a lesser role in terms of volume.
The picture shifts for further processed coil. For CRC, mills took a share of 41%, with 42% taken by SSCs. Mill sales as pre-material obviously play a lesser role for processed coil; the share of CRC here is a mere 6%. Mills score highest on coated coil, with a share of 49%, against 30% taken by SSCs.
In total, of all strip products taken together, mills, in their direct-to-customer sales, lifted their share from 34% in 2021 to 36% in 2023, totalling 22 million tonnes. The share of SSCs in that two-year period dropped by the same rate, from 38% to 36%, also totalling 22mt.
EUROMETAL notes that distributors play an overall bigger role in sales of long products, for which they account for 75% of total EU supply (see European distributors lose volume in 2020s – 20 August).
Christian Koehl Germany
European distributors lose volume in 2020s
Geopolitical tensions, trade disputes and steel trade measures have disrupted formerly well consolidated supply channels, at the cost of stockholding distributors and service centres (SSCs), European distributors’ federation EUROMETAL says in a recent research paper.
The EU steel distribution sector has experienced a marked contraction, with business volumes decreasing from 77 million tonnes in 2021 to 62mt in 2023. The downturn was particularly pronounced in the Multi-Product & Proximity Steel Stockholding Distribution segment, which saw a reduction from 47mt in 2021 to 37mt in 2023. Service centres’ supply volume in 2023 was 25mt.
EUROMETAL assesses the overall European steel supply potential – what it calls the typical steel distribution product portfolio market – at 116mt in 2023. This compares with 117mt in the 2020 pandemic year, 138mt in 2021 and 121mt in 2022. However, of this total, nearly half is served by mills, with 54mt supplied from mills directly to end users in 2023.
The decline in recent years is attributed to a combination of factors, like the economic downturn, supply chain disruptions affecting production and consumption patterns, geopolitical tensions and trade disputes, EUROMETAL notes. However, “steel distribution remains a vital component of the supply chain, as it offers essential services such as stockholding, processing, and value-added solutions to customers,” the association affirms to Kallanish.
Looking at the typical product groups, EUROMETAL notes that service centres continue to be a major player, accounting for 44% or 21.9mt of strip product supplies to the general industry, automotive, and construction sectors. The end-user quarto plate market saw 3.8mt supplied by stockholders and SSCs, with 4.1mt sold directly by mills to end-user segments.
For long steel products, distributors maintain a dominant share of 75% (22.8mt) in supplying to end users, while direct mill sales to end users accounted for only 7.5mt. The market for tubular steel products, totalling 10.6mt in 2023, was equally supplied by EU steel distributors and direct mill sales, each accounting for 5.3mt.
Christian Koehl Germany