thyssenkrupp upbeat about B2B portal for distribution

One year after the launch of its B2B portal, Germany’s largest steel distribution group thyssenkrupp Schulte gives a positive status report on its e-commerce activities.

“In the past six months, the number of registered customers has almost tripled,“ Kallanish hears from the company. Sales growth via the B2B portal also shows a positive upward trend, reaching new monthly peaks, tk Schulte says. In order to improve the services, tk Schulte is in communication with customers on the possibilities and advantages of using the purchasing web shop.

“The intensive exchange allows us to individually identify the right channel with the maximum customer benefit. In this way we can support our customers specifically in their digital transformation and drive digital innovations together with them,” says Michael Bäuerlein, the company’s head of digitalisation and e-commerce. Additional comfort functions, such as retrieving or managing various documents themselves – from delivery notes to certificates – will be possible in the future, he says.

The B2B portal of tk Schulte is one part of the omnichannel concept for digitalisation which its parent group thyssenkrupp Materials Services is pursuing. Last year, the group also integrated artificial intelligence (AI) “Alfred” into its business processes.