This article is part of a series on steel distribution association EUROMETAL’s 75th Anniversary conference 2-3 July, discussing challenges and opportunities for the sector from its policy background; trade protection; the Carbon Border Adjustment Mechanism; green steel; and the evolving role of European steel distribution.
Distributors attending European steel distribution association EUROMETAL’s 75th anniversary conference last week identified both challenges and opportunities from the sector’s changing regulatory landscape, with many believing distribution would have to adapt its role in the steel supply chain.
Following the United States’ lead, nations worldwide are continuing to pass protectionist measures for their domestic steel industries, leading many – especially more import- dependent distributors – to question the resilience of their position in regional and global supply chains in a new era of steel market isolationism and regionality.
Distributors have certainly suffered under prevalent uncertainties so far this year. Already in what has commonly been termed a ‘crisis,’ the European steel industry has seen changes to its safeguard and anti-dumping framework; tariff offensives from the US on both steel exports and their dependent markets; an uncompetitive demand and consumption landscape; and of course the upcoming definitive period of the Carbon Border Adjustment Mechanism (CBAM) and its role in securing the decarbonisation strategy of domestic industries.
It is no surprise then that many in the distribution segment lament the concurrence of these different factors, pulled by pressures from the top and bottom of the steel supply chain. That said, while conference attendees painted a negative picture of how the European steel industry reached this point of crisis, many speakers at EUROMETAL’s anniversary were optimistic about a recent change in tone from European political authorities. Representatives from steel producers in particular identified new policymaker recognition of the issues plaguing the steel sector, with a desire to support not only steel producers, but also the distributors facilitating the processing and movement of steel to its consuming industries.
Market participants at the event shared insights into ongoing consultations on lead market generation for green steel, namely low-carbon and “Made in Europe”; labels under the Clean Industrial Deal and upcoming Industrial Accelerator Act; simplification and downstream extension proposals surrounding CBAM, and import monitoring and the proposed long-term replacement to the European steel safeguard system.
Attendees at the conference have been consulting with the European Commission (EC) to ensure that new initiatives respect the real dynamics of the steel industry and trade, but while this new protective “political will” was widely cited by relevant parties, a common theme surrounded doubts on policymakers’ powers to execute pragmatic change, stymied by an abundance of overly technical, defeatist, or naïve arguments from the European civil service.
“I see keen policymakers that are repeatedly subjected to negative arguments from their services,” said Dr Henrik Adam, President of Eurofer. “We have the political will – the question now is: do we have the power to exert real change?”
“After three days with Commission staff I am completely brain-busted, many of them cannot understand the realities of our industry,” agreed Marcus Fix of service center DM Stahl.
“Sometimes I get the impression the European Commission wants to ride a white unicorn on a rainbow,” he continued. “They lack any urgency; we need to be fast but instead we’re stuck in regulatory hell.”
Adam admitted a degree of envy for American political dynamism, though was careful to clarify that he was in support of its style rather than content:
“While I am not a fan of the new way the Americans are conducting their business, the effectiveness of its policies on American reindustrialisation is evident”, said Adam. “The sentiment is important, the point is that we often hear a “no”; from Brussels and its services.
“The US has a “can-do” attitude, but in Europe we are often missing this “will to win”.”
Benjamin Steven Journalist, Steel
