
Nippon Steel Trading strengthens European presence with new London office
Nippon Steel Trading Corporation announces the establishment of a new London office, operating under Nippon Steel Trading Austria GmbH. The office officially opened its doors in November 2024.
This strategic move positions Nippon Steel Trading closer to key customers in Western and Northern Europe. London’s status as a major European hub allows for efficient and rapid service across the region.
The London office will play a vital role in bolstering sales within promising sectors like renewable energy, hydrogen, and other decarbonization technologies. Additionally, they will focus on high-performance materials for the aviation industry.
The London office will be led by Hayato Tsuchiya, who also serves as President of Nippon Steel Trading Austria. Kohtaroh Morioka will assume the role of Office Representative.
Source: nst.nipponsteel.com

EU HRC: North nudges up, import offers soften
North European hot-rolled coil prices rose slightly today in continued quiet trading, as some mills sought a rollover for October rolling.
Argus‘ daily northwest EU HRC index rose by €1.75/t to €591/t ex-works, while the daily Italian index was unchanged at €595.25/t as the August holiday continued to quieten trade. The twice weekly cif Italy assessment nudged down by €7.50/t to €555/t cif.
A major European steelmaker officially offered to northern buyers at €630/t, but buy-side sources said this level was much too high because of weak demand. Service centres in Germany and the Benelux reported losing cut-to-length deals below €700/t, and as low as €670/t ex-works from some mill-tied distributors. While most offers were around €600-620/t base, they expected to buy below for a reasonable tonnage as mills looked to fill their rolling programmes.
One producer appears less hungry, despite not offering widely for October yet, as it is sending coil and slab to the UK.
Projects have been postponed because of the high interest rate environment, which means service centre inventories are not moving as quickly as anticipated — however they are not highly stocked, as everyone has been managing stock levels, especially those who are approaching their financial year-end. One processor said projects booked earlier in the year for October have been pushed back into the second quarter, given high interest rates.
A buyer quoted a rollover around €610/t said mills should have pushed for slight increases to try and stop the market falling.
With pressure on costs, as Chinese steelmakers reduce their production, some suggested there would be further downside for coil prices as mills will have more wiggle room without sacrificing margin. Traders said €560/t could be a viable price from domestic producers should costs continue to soften. Some expected the Chinese steel market to be close to bottoming, and a flurry of short covering could stabilise prices, helping sentiment in the global marketplace.
Chinese HRC was offered into Antwerp today around €600/t by at least one trader, although there are negotiations ongoing against another offer tabled as low as $510/t cfr, which is around €540/t including duties at today’s exchange rate with dumping and countervailing measures of 18.1pc.
Sustained decreases in Chinese HRC prices have filtered into lower offers for HRC, especially from some Asian sellers. The softening is exacerbated by the strengthening of the euro against the US dollar, making dollar-denominated offers work out lower in euro than last week.
A Vietnamese mill was confirmed to offer at €535-540/t cfr EU, but it was struggling to find any interest. India was reported at €560-575/t cfr south EU.
One offer from a Turkish mill stood at just under €560/t cfr Italy last week, whereas another mill was heard offering HRC at between €570-590/t cfr, duty included. Trader offers have been made at a premium to these prices, especially for some higher-quality Asian material, although one seller was heard close to the Vietnamese offer. Japanese cold-rolled coil was offered into Antwerp at €665/t fca, down around €20/t over the last week.
Feedback from buyers was limited, with many still absent from the market for holidays.
In the futures market today, October traded twice at €616/t on the CME Group’s north European contract, while two fourth quarter strips traded later in the day at €630/t.

India HRC export activity remains curbed
Indian hot and cold rolled coil export activity to Europe continues to be weak amid the anti-dumping investigation and summer holidays in the EU, Kallanish learns from sources.
In Europe, no new India-origin HRC offers have been heard this week, for the third consecutive week. The last heard offers were at around $640-650/tonne cfr Antwerp, or $590-600/t fob India, for S235 grade, August/September shipment.
In August, the European Commission launched an anti-dumping probe against HRC from India, Egypt, Japan, and Vietnam. Turkey also issued dumping margins on India-origin HRC, at 11.65% for Tata Steel and at 18.26% for other mills.
Indian traders are unsure of when demand and trading activity will recover in the EU. Sources are not anticipating any EU buying to happen until the ongoing AD investigation is concluded.
Earlier, market sources had estimated activity in the EU may improve from September following the summer holiday lull.
According to the EU’s TARIC portal, India’s third-quarter EU safeguard quota balance stands at 66,926 tonnes as of 19 August, meaning 78% of the available quota is exhausted.
No new Indian-origin CRC offers to Europe were heard this week either. The last heard offers were at around $725-740/t cfr Antwerp, or $675-690/t fob India, for DC01 grade, August/September shipment, with offer prices negotiable.
In the South Asian market, no new India-origin offers to Nepal or Bangladesh were heard this week. Last week, offers to Nepal were heard at $565-575/t cfr delivered up to Raxaul Road/the Nepal border. Sources say Nepal buyers were postponing buying by 3-7 days amid falling prices. Chinese offer prices to Nepal were heard by two traders at as low as $450/t fob China.
In the African market, no new offers were heard this week, with traders noting payment issues were a challenge in the region. The most recent, limited offers, only applicable for select buyers, were reported at $580-590/t cfr Djibouti for end-August/September shipment, LC at sight, base commercial grades.
India continued to remain out of the Gulf Cooperation Council, Asia and other export markets, with no new offers heard this week.
Last week, several new trade cases were announced involving India. Malaysia launched an AD probe into Indian flat steel and some other origins. India also launched a HRC probe against Vietnam, following Vietnam’s starting of an investigation on India- and China- origin HRC.
Following the multiple AD probes, sources expect India will focus on its domestic market, and is unlikely to look towards exporting to international markets. A source adds that, even if India plans to return to the GCC market, it will be very difficult to compete since Chinese prices are very low.
Suhita Poddar India